CTA
The button, link, or prompt that asks a user to take the next step in a page, message, or campaign flow.
Steht für
Call to action
Formale Definition
CTA stands for call to action: a deliberately placed prompt, control, or message designed to guide the user toward a desired next action, such as clicking, tapping, signing up, or installing.
Einfach erklärt
It is the thing you want the user to do next and the prompt that asks for it. In practice, a CTA is often a button, link, or highlighted message such as Install now, Open app, or Claim offer.
Beispiele
- A Smart Page uses a primary CTA button such as Install app.
- An onboarding email ends with a CTA link such as Continue setup.
So funktioniert es
- The page or message makes one next step visually obvious.
- The CTA label tells the user what action will happen next.
- Teams compare CTA clicks or taps against visits to understand intent and conversion efficiency.
So nutzt Attriax den Begriff
- Attriax Smart Pages, previews, and tracked campaigns often center around one primary CTA and a smaller secondary option.
- Clear CTA copy helps teams improve click-through, handoff quality, and downstream conversion rate.
- CTA design also matters when users choose between web content, store install, or direct app open.