Attribusiewoordelys
'n Alles-in-een woordelys vir attribusie, diepskakeling, verwysers, roering en die terme wat Attriax in program- en webgroei-werkstrome gebruik.
Attriax docs
'n Alles-in-een woordelys vir attribusie en diepskakeling
Hierdie woordelys is 'n algemene verwysing vir attribusie, diepskakeling, roering, verwysers en Attriax-produktaal. Elke inskrywing kombineer 'n formele definisie, 'n praktiese verduideliking, konkrete voorbeelde en die wyse waarop die konsep binne die platform werk.
Wat elke definisiebladsy insluit
- 'n Formele definisie wat u in spesifikasies, inskakelingsmateriaal of interne dokumentasie kan hergebruik.
- 'n Eenvoudige verduideliking met praktiese voorbeelde en metingskonteks.
- Attriax-spesifieke gebruik en algemene vrae sodat die term ooreenstem met werklike produktgedrag.
Kern-woordelysinskrywings
Soek terme, afkortings, kategorieë en kort beskrywings. Gebruik die filters om die lys te vernou.
Kern-woordelysinskrywings
23Attribution
The process of assigning credit for an install, app open, or in-app action to the touchpoint that most likely caused it
Conversion
A measurable outcome that represents success after a click, open, or campaign touchpoint.
Staan vir: Call to action
CTA
The button, link, or prompt that asks a user to take the next step in a page, message, or campaign flow.
Staan vir: Return on investment
ROI
A profitability metric that compares the value returned from an investment against the cost of that investment.
Staan vir: Return on ad spend
ROAS
A media-efficiency metric that compares attributed revenue against advertising spend only.
Staan vir: Lifetime value
LTV
The total value a user or customer is expected to generate over their relationship with the product.
Staan vir: Customer acquisition cost
CAC
The average cost required to acquire a new customer, subscriber, or other target user type.
Staan vir: SKAdNetwork
SKAN
Apple’s privacy-preserving attribution framework for delayed iOS campaign measurement.
Staan vir: Connected TV
CTV
Ad inventory and viewing behavior on internet-connected television devices and smart-TV environments.
Staan vir: Over-the-top
OTT
Streaming media delivered over the internet instead of through traditional cable or broadcast distribution.
Referrer
A source hint that indicates where a visit, open, or install came from.
Touchpoint
Any recorded interaction that can influence or explain a later user outcome.
Link vs deep link
On the web, both are usually just URLs. On mobile, a generic app-opening link may only launch the app, while a deep link opens a specific in-app path.
Deferred deep link
A deep link flow that survives the install step so the user can still reach the intended content after first open
App Link
Android’s verified HTTP(S) link mechanism for opening app content directly from a normal web-style URL.
Universal Link
iOS’s verified HTTP(S) link mechanism for opening specific app destinations from a normal web URL.
Install referrer
Install-time source metadata that can describe which store click or campaign led to the app installation.
Organic attribution
The classification used when no eligible marketing source can honestly receive credit for a conversion.
Staan vir: Software development kit
SDK
A package of code that developers add to an app so it can call platform features, capture events, or integrate with a service.
Smart Page
A hosted public page inside Attriax that teams can publish on an app domain for campaigns, previews, store handoff, or direct web visits
Staan vir: Uniform resource locator
URL
The web address or route string that points to a destination on the internet or inside a routing system.
Staan vir: Urchin Tracking Module
UTM
A set of marketing query parameters added to a URL so traffic source, medium, campaign, and variation can be identified later.
Staan vir: Application programming interface
API
The defined interface that lets one system request data or actions from another system.