Referrer
A source hint that indicates where a visit, open, or install came from.
Formale Definition
A referrer is source context transmitted alongside or before a visit, open, or install that indicates where the traffic originated, such as a previous page, store metadata, or campaign source string.
Einfach erklärt
It is the clue that says where the user came from before they landed on your page or in your app.
Beispiele
- A browser sends the previous page as the document referrer when a user follows a link.
- Android install referrer metadata can include campaign information from the store click that led to installation.
So funktioniert es
- A source system passes origin information through headers, parameters, or platform APIs.
- That origin is captured alongside the user session or install record.
- Attribution logic can then use it as evidence when assigning credit.
So nutzt Attriax den Begriff
- Attriax captures referrer-style signals from redirects, external sources, and store-level install metadata.
- Those signals matter most when they are the strongest available evidence for how the user arrived.
- Referrer data is also useful when teams audit traffic quality or debug campaign routing.