Organic attribution
The classification used when no eligible marketing source can honestly receive credit for a conversion.
Формальне визначення
Organic attribution is the classification applied when no eligible non-organic marketing touchpoint can be matched to a conversion within the platform’s attribution rules.
Простими словами
If no campaign, link, or referrer can fairly get credit, the result is treated as organic. In plain terms, that usually means the user came from search, direct traffic, store browsing, word of mouth, or another unpaid / untracked source, not from tracked ads or campaign links.
Приклади
- A user finds the app directly in the store without a tracked campaign touchpoint.
- A user finds the website through unpaid search and later installs the app without a tracked ad click.
- A user opens the app from an untracked source that does not provide usable attribution evidence.
Як це працює
- The system tries to match the conversion to valid non-organic source signals first.
- If no match passes the attribution rules, the conversion is classified as organic.
- Organic does not mean unimportant; it means unassigned to a paid or tracked source.
Як Attriax це використовує
- Attriax uses organic fallback when higher-confidence source evidence is unavailable.
- That prevents the platform from overstating campaign performance when there is no solid match.
- Organic traffic still appears in analytics so teams can compare paid and non-paid growth clearly.
Поширені запитання
Can search traffic be classified as organic?
Yes. If the user comes from unpaid search, direct traffic, store browsing, word of mouth, or another non-paid route without a valid tracked source, that traffic is commonly treated as organic.
Does organic mean the user is low quality?
No. Organic describes the source classification, not the user’s value. Organic users can convert extremely well and may be some of the strongest users in the product.