Touchpoint
Any recorded interaction that can influence or explain a later user outcome.
Формальне визначення
A touchpoint is an observable interaction between a user and a channel, message, or destination that can be evaluated as a potential contributor to a later conversion.
Простими словами
It is one step in the user journey, such as seeing a campaign, clicking a link, landing on a page, or opening the app.
Приклади
- Clicking a paid ad.
- Opening a Smart Page from a social campaign.
- Launching the app from a verified app link.
Як це працює
- Each touchpoint is recorded with timing and source details.
- Multiple touchpoints can exist before a conversion happens.
- Attribution rules decide which touchpoint matters most for reporting.
Як Attriax це використовує
- Attriax treats clicks, redirects, referrers, and deep-link resolutions as meaningful touchpoints in the journey.
- Touchpoint timing is critical because install or event data often arrives later than the initial click.
- The platform keeps these signals tied to analytics so teams can inspect both volume and quality.