OTT
Streaming media delivered over the internet instead of through traditional cable or broadcast distribution.
Steht für
Over-the-top
Formale Definition
OTT stands for over-the-top and describes media or advertising delivered over the internet directly to viewers instead of through traditional cable, satellite, or broadcast distribution systems.
Einfach erklärt
OTT is the streaming delivery model behind services and ad inventory that reach viewers through internet apps rather than old-school TV distribution.
Beispiele
- A campaign buys video inventory inside an OTT streaming platform rather than linear television.
- A user scans a QR code from an OTT ad and lands on a tracked Smart Page on mobile.
So funktioniert es
- Content is streamed over the internet through apps, platforms, or devices.
- Advertising can be inserted digitally with more targeting and reporting than traditional broadcast usually provides.
- Response measurement often depends on cross-device journeys, vanity URLs, or QR-based handoff flows.
So nutzt Attriax den Begriff
- OTT campaigns often need a clean handoff from big-screen exposure to a trackable device action such as QR scan, vanity URL visit, or app open.
- Attriax links and Smart Pages are useful in OTT flows because they give teams a measurable next step after the impression.
- OTT is closely related to CTV, but teams still distinguish the streaming delivery model from the connected-screen environment itself.