App Link

Android’s verified HTTP(S) link mechanism for opening app content directly from a normal web-style URL.

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Formal definition

An Android App Link is an HTTP(S) URL verified against a domain relationship so supported URLs can open directly in the Android app instead of only in a browser.

Plain-English explanation

It is Android’s trusted way to open your app from a regular website link without forcing users through a custom scheme.

Visual journey

Journey: an Android user taps a normal HTTPS URL, the claimed domain is verified for the app, and the trusted link opens the exact in-app screen directly instead of stopping in a browser.

Diagram showing an Android HTTPS link tap, domain verification, direct app open, and an exact Android promo screen.

Examples

  • https://go.example.com/promo opens the Android app because the domain is verified for that package.
  • If verification fails or the app is missing, the same link can fall back to web or the store.

How it works

  • The app declares which hosts and paths it can handle.
  • Android verifies that the app is allowed to claim the domain.
  • Once verified, matching links can open the app directly.

How Attriax uses it

  • Attriax relies on Android App Links for trusted deep-link delivery on Android.
  • Verified domains are important because they reduce user friction and make branded routes behave like first-class app entry points.
  • When App Links cannot resolve directly, Attriax can still preserve fallback behavior and measurement context.

Related terms