Terms of Service

1. Agreement and Eligibility

By using Attriax, you agree to these Terms of Service, our Privacy Policy, and our Refund Policy. If you do not agree, please do not use the service.

You may use Attriax only if you are at least 18 years old and can form a binding agreement, and, if you are acting on behalf of a company or other entity, you have authority to bind that entity to these terms. Attriax is a business product and is not intended for children.

2. Accounts, Teams, API Keys, and Security

You are responsible for account activity and for keeping login credentials secure. Notify us if you believe your account has been used without permission.

You are also responsible for activity performed by your team members, users you invite into projects, API keys, project tokens, webhook destinations, and any other credentials or integration secrets created through your account. If you believe a credential has been exposed, you must rotate or revoke it promptly.

3. Your Apps, Content, Links, Smart Pages, and Domains

You keep ownership of the apps, brands, creative materials, URLs, Smart Page content, uploaded assets, webhook destinations, and other content you submit to Attriax. However, you grant us the rights needed to host, store, process, transmit, cache, render, back up, scan, and display that content solely to operate, secure, and improve the service.

You represent and warrant that you have all rights, permissions, and authority needed to use the apps, package names, domains, subdomains, destination URLs, media, event data, and other materials you submit to Attriax, and that doing so does not violate law, contract, privacy rights, intellectual property rights, or third-party platform rules.

4. End-User Data, Notices, and Compliance

If you use Attriax SDKs, APIs, links, Smart Pages, or webhooks in your own product, you are responsible for your own privacy notices, consent flows, lawful basis, and disclosures to end users. This includes any device identifiers, external user IDs, attribution data, custom events, page views, or webhook payloads that you choose to send through Attriax.

You must not submit raw personal information or sensitive personal data to Attriax event names, event properties, link payloads, webhook configuration, Smart Page fields, external user names, or other free-form fields unless we have expressly agreed in a signed Data Processing Addendum or other written agreement.

If you need a Data Processing Addendum, regulated-data restrictions, or specific processing instructions before using Attriax with end-user data, contact us before sending that data through the service.

You are solely responsible for the legality, accuracy, and appropriateness of the data and instructions you submit to the service, and for complying with platform rules imposed by app stores, browsers, ad networks, DNS providers, or certificate authorities.

5. Acceptable Use

You may not use Attriax for unlawful, infringing, deceptive, abusive, or harmful activity. This includes phishing, malware delivery, misleading redirects, unauthorized tracking, spam, credential theft, service interference, attempts to bypass plan or rate limits, or use of the platform in a way that exposes Attriax or third parties to legal or security risk.

We may investigate suspected misuse, preserve evidence, cooperate with law enforcement or other authorities where appropriate, and take any action we believe necessary to protect the service, our users, or third parties.

Smart Pages are branded entry pages for the developer’s own app, and other hosted pages, and must comply with this Acceptable Use policy. They are intended to route users to your own application, not to operate as a general-purpose web host or to relay third-party, affiliate, or arbitrary redirect content. You must accurately declare the content type of each Smart Page. The following high-risk or regulated categories are prohibited on Smart Pages unless Attriax has given prior written approval: adult or sexually explicit content, gambling or betting, financial services and securities offerings, pharmaceuticals and health products, cryptocurrency and other digital-asset offerings, and other regulated or high-risk industries. Hosted pages must not be deceptive, must not infringe intellectual property, and must not collect personal data without a lawful basis and a privacy notice.

Anyone can report abuse, phishing, malware, intellectual-property infringement, or other policy violations on hosted pages by emailing abuse@attriax.com. We may review, block, suspend, or remove any Smart Page that violates these terms, and once a page is blocked it stops being served.

6. Suspension, Removal, and Enforcement

We may remove, disable, suspend, archive, or permanently delete any account, app, link, Smart Page, uploaded asset, custom-domain configuration, webhook endpoint, API key, session, or access credential with or without prior notice if we believe it is necessary for security, abuse prevention, legal compliance, plan enforcement, non-payment, third-party complaints, operational stability, or protection of Attriax or others.

We may also preserve or archive deleted records for a limited period for recovery, audit, abuse review, legal holds, or dispute resolution, as described in our Privacy Policy.

Smart Pages in particular may be blocked or removed during moderation; once a Smart Page is blocked it stops being served and the owner is notified.

7. Billing, Plans, and Feature Limits

Paid plans are billed according to your selected subscription or agreement. Fees are non-refundable except as required by law or as set out in our Refund Policy, which forms part of these terms and governs refunds, cancellations, proration on plan changes, and how to request a refund.

Plan limits and feature gates may apply to items such as monthly active users, apps, Smart Pages, dynamic links, data-retention windows, team members, custom domains, event funnels, click analytics, webhook access, and related product capabilities. We may enforce those limits by restricting creation, usage, or access until you upgrade, reduce usage, or enter into a different agreement.

8. Availability, Changes, and Attribution Disclaimer

We may improve, modify, or discontinue parts of the service at any time. We do not guarantee uninterrupted or error-free availability, and some features may depend on third-party systems such as app stores, browsers, operating systems, DNS providers, certificate authorities, hosting providers, and network connectivity.

Attribution, deep-link resolution, probabilistic attribution matching, install-referrer matching, custom-domain activation, webhook delivery, and analytics results are best-effort features. They can be delayed, incomplete, unavailable, or inaccurate because of third-party platform behavior, device settings, browser restrictions, network conditions, DNS propagation, certificate issuance, or the data you provide. You should not rely on Attriax as the sole basis for legal, financial, or mission-critical operational decisions.

9. Third-Party Software and Services

Attriax relies on third-party software, open-source libraries, SDKs, infrastructure components, and external service providers to deliver parts of the platform. Some of those components are governed by their own licenses, notices, privacy policies, or service terms.

The primary software and service-provider notices for the current product stack are published on our Open Source and Third-Party Notices page. You are responsible for reviewing and complying with any third-party terms that apply to your own use, redistribution, domains, traffic sources, app-store integrations, or self-hosting of Attriax-related components.

10. Data Export, Deletion, and Archiving

You are responsible for keeping your own backups and exports of important business records. Subject to applicable law, we may delete or archive data when accounts, apps, links, or features are removed, when retention windows expire, or when continued storage is no longer operationally or legally justified.

11. Intellectual Property

Attriax, including the service, software, branding, design, documentation, and non-customer content, is owned by Attriax or its licensors and is protected by applicable intellectual property laws. Except for the limited rights needed to use the service under these terms, no rights are granted to you.

12. Disclaimers

To the maximum extent permitted by law, Attriax is provided on an "as is" and "as available" basis. We disclaim all warranties, whether express, implied, statutory, or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you. If you use Attriax as a consumer, you keep the statutory warranties and guarantees that mandatory law in your country provides, and nothing in these terms limits those rights.

13. Limitation of Liability

To the maximum extent permitted by law, Attriax and its affiliates, licensors, suppliers, and service providers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenues, data, goodwill, business opportunities, or substitute-service costs arising out of or related to the service or these terms.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for gross negligence or intentional misconduct, or for any other liability that cannot be excluded or limited under mandatory law that applies to you. Subject to that, and to the maximum extent permitted by law, our total aggregate liability arising out of or related to the service or these terms is limited to the greater of the amount you paid us for the service in the twelve months before the event giving rise to the claim or one hundred euros (EUR 100).

14. Indemnification

You will defend, indemnify, and hold harmless Attriax and its affiliates, officers, directors, employees, and agents from and against claims, liabilities, damages, losses, and expenses arising out of or related to your apps, links, Smart Pages, uploaded content, custom domains, event data, webhook destinations, end-user disclosures, misuse of the service, or violation of these terms or applicable law.

15. Governing Law and Dispute Resolution

These terms, and any dispute or claim arising out of or in connection with them, the service, or their subject matter, are governed by the laws of Ukraine, without regard to conflict-of-laws rules. The courts of Ukraine have non-exclusive jurisdiction over such disputes.

If you use Attriax as a consumer, this choice of law and forum does not deprive you of the protection of the mandatory consumer-protection rules of the country where you live. As a consumer in the EU/EEA or the United Kingdom, you keep the protections and, where applicable, the right to bring proceedings in the courts of your country of residence that the law of that country guarantees.

Before starting formal proceedings, please contact us so we can try to resolve the matter informally first.

16. Term, Termination, and Survival

These terms apply for as long as you use Attriax. You may stop using the service and close your account at any time through your account settings or by contacting us; cancellation of paid plans is handled as described in our Refund Policy.

On termination, your right to access and use the service ends, and we may delete or archive your data as described in our Privacy Policy. Provisions that by their nature should survive termination — including ownership, customer responsibilities, acceptable use, disclaimers, limitation of liability, indemnification, governing law, and these general provisions — survive.

17. Changes to These Terms

We may update these terms from time to time. When we do, we will revise the "Last updated" date above and, where the change is material, take reasonable steps to notify you, for example by email or an in-product notice. Changes take effect when posted unless we state a later effective date.

If you do not agree to an updated version, you should stop using the service and may close your account before the change takes effect. Your continued use of Attriax after an update becomes effective means you accept the updated terms, except where applicable law requires your explicit consent.

18. General Provisions

If any provision of these terms is found to be unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will stay in full force.

These terms, together with our Privacy Policy, Refund Policy, Data Processing and GDPR page, and any signed order or Data Processing Addendum, form the entire agreement between you and Attriax regarding the service. Where these documents conflict, a signed order or Data Processing Addendum controls for the matters it covers, then these terms, then the Refund Policy for billing matters, then the Privacy Policy and Data Processing page. This does not override your mandatory consumer rights.

You may not assign or transfer these terms without our consent; we may assign them in connection with a merger, acquisition, reorganization, or sale of assets, subject to your mandatory consumer rights. Our failure to enforce any provision is not a waiver of it. Neither party is liable for delays or failures caused by events beyond its reasonable control. Notices to you may be given by email or in-product notice; notices to us should be sent to the contact address below.

19. Contact

Questions about these terms can be sent to support@attriax.com.